Client: Global Pharmaceutical Solutions Provider
Industry: B2B Pharmaceutical Solutions, Drug Development
Solution: Branding and MQLs for their products.
Our client is a bioprocessing-focused life sciences company bringing expertise and innovation to its customers since 1981. They inspire advances in bioprocessing through the development and commercialization of high-value products and flexible solutions that address critical steps in the production of biologic drugs.
Our client associated with us to host their main product pages on our portals. The intention was to get relevant referral traffic to their website and generate qualified MQLs for their line of products. They have a mature line of product and have good presence in some of the APAC countries. They were looking to enhance their market share in the APAC countries and also enter newer markets in APAC.
The MQLs that they are looking for should specifically be qualified and should be from the APAC countries where they have weak presence.
“We revamped the overall theme of their presentation to suit the taste of our traffic. Additionally, we also carried our aggressive email marketing, social media promotions for their pages to get enhancement in the traffic and MQLs.“
“We also carried out display advertising programs in association with our high yielding channel partners. The touch point (lead form) for their product was directly coupled with their CRM system to qualify the leads and channel it to the appropriate caller internally.“
We initiated the program with design and development of a more conversion rate optimized theme (CRO). The forms were linked to their CRM for lead qualifying process.
Our first step was to run email marketing and display advertising in parallel for the product pages and see the behavior of the traffic with daily analytics.
Based on the results and subsequent A/B testing we arrived at the best page design along with lead score that was ready to be taken into the sales funnel. The client reported a rise in referral traffic by 78% and targeted leads by 37% during the 6 month tenure of the project. The series of steps that were followed –
A very active/engaged list of contacts into the client’s sales funnel.
MQLs that showed genuine interest in the product.
