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Ochre Media's Privacy Policy

Last updated: August 25, 2021

What this policy covers

The privacy of all individuals that interact with Ochre Media Pvt Ltd is extremely important to us, as is Ochre Media's ability to be transparent about how we collect, use, and share information about you. The policy is intended to help you understand:

This policy applies to (hereafter collectively referred to as Ochre Media WebGroup):

This Privacy Policy covers the information we collect about you when you interact with or utilize a service of Ochre Media WebGroup (for example, becoming a member, subscriber, attending our events, post your project requirement, or downloading a report or whitepaper from our website).

This policy also explains your options about how we use information about you. Your options include how you can object to certain uses of information about you and how you can access and update certain information about you. If you do not agree with this privacy policy, please do not access or use our Ochre Media WebGroup until you contact us.

What information we collect about you

Ochre Media WebGroup collects information about you when you provide it to us or when you use Ochre Media WebGroup services, or when it is provided by one of our vendors or suppliers working in support of our services by interacting with you.

Information you provide to Ochre Media WebGroup

We collect information about you when you input it into various forms on our websites to access a service or otherwise provide it directly to Ochre Media WebGroup. That information typically includes the following:

Ochre Media WebGroup does not collect sensitive Personally Identifiable Information (PII) such as social security numbers, or Protected Health Information (PHI).

Account and Profile Information: We collect information about you when you register for an account on our websites, create or modify your profile, sign-up for e-mails&newsletters or access gated content.

Content you provide through our websites or social media: Ochre Media WebGroupservices include our websites which are collectively owned by Ochre Media Pvt Ltd. We collect other content that you submit to these websites, which include social media handles operated by Ochre Media WebGroup. For example, you provide content when you send feedback or when you participate in any interactive features, surveys, contests, promotions, activities or events.

Information you provide through our Digital channels: Ochre Media WebGroup also include our Sales and Digital Support teams, where you may choose to submit information regarding a service or a problem you are experiencing, such as resetting your password for the profile listing. Whether you designate yourself as a contact, submit a support request, speak to one of our staff members directly or otherwise engage with our Sales or Digital teams, you will be asked to provide contact information, a summary of the problem you are experiencing, and any other documentation, screenshots or information that would be helpful in resolving the issue.

Payment Information: We collect certain payment and billing information when you register for certain paid services. For example, we ask you to designate a billing representative, including name and contact information, upon membership or signing a service contract.

Information we collect automatically when you use our Services

We collect information about you when you use our Services, including browsing our websites and taking certain actions within those websites.

Your use of our Offerings: We keep track of certain information about you when you visit and interact with any of our services. This information includes your engagements with Ochre Media WebGroup; the features you use; publications and e-mails you receive; events, trade shows, or webinars you attend; the links you click on; the downloads or uploads you complete; and how you interact with Ochre Media WebGroup using our services.

Device and Connection Information: We collect information about your computer, phone, tablet, or other devices you use to access Ochre Media WebGroup’s websites and services. This device information includes your connection type and settings when you access, update, or use our services. We also collect information through your device about your operating system, browser type, IP address, URLs of referring/exit pages, device identifiers, and crash data. How much of this information we collect depends on the type and settings of the device you use to access our websites.

Information we receive from other sources

We receive information about you from other users within Ochre Media WebGroup’s services, from third-party services, from our related companies, and from our business and channel partners.

Other users of Ochre Media WebGroup’s services: Other users of Ochre Media WebGroup’s services may provide information about you when they submit requests through our websites. We also receive your email address from other users when they provide it to invite you to Ochre Media WebGroup’s services or events. Similarly, another user may provide your contact information when they designate you as the billing or other type of contact on your company's record.

Other Partners: We receive information about you and your activities on and off of Ochre Media WebGroup’s Digital Offerings from third-party partners, such as advertising, media and publishing, and research partners who provide Ochre Media WebGroup with information about your interest in and engagement with our services and online advertisements.

How we use information we collect

How we use the information we collect depends in part on which of Ochre Media WebGroup’s services you select, how you use them, and any preferences you have communicated to Ochre Media WebGroup. Below are the specific purposes for which we use the information we collect about you.

To deliver Ochre Media WebGroup’s Offerings and personalize your experience: Ochre Media WebGroup uses information about you to provide our Offerings to you, including to process transactions with you, authenticate you when you log in, provide support, and operate and maintain our Offerings and Websites. Our Offerings also include tailored features that personalize your experience, enhance your productivity, and enable you to find content that is most relevant for you. We use your email domain to infer your affiliation with a particular organization or member company to personalize the content and experience you receive on our websites. Where you may engage with multiple Ochre Media WebGroupservices, we combine information about you and your activities to provide an integrated experience, such as to allow you to find information from one Website while searching from another or to present relevant product information as you travel across our websites.

For research and development: We are always looking for ways to make our services smarter, faster, integrated, more secure, and useful to you. We use collective learnings about how people use us to troubleshoot and to identify trends, usage, activity patterns and areas for integration and enhancement of our services. In some cases, we apply these learnings across our services to improve and develop similar features or to better integrate our services you use. We also test and analyze certain new features with small groups of users before rolling the feature out.

To communicate with you about our Services: We use your contact information to send communications via e-mail and through other mediums such as social media. We may send you e-mail blasts, newsletters, industry updates, marketing for events and trade shows, and may also send you targeted advertisements. We also provide tailored communications based on your activity and interactions with Ochre Media WebGroup. Opt-out mechanisms are made available to you in the footer of our e-mail communications and through our privacy policies, you will find those mechanisms within the communication itself or in the communication preferences center.

To market, promote and drive engagement with our Services: We use your contact information and information about how you use our services to send promotional communications that may be of specific interest to you, including by e-mail and by displaying advertisements of Ochre Media WebGroup’s services and events, as well as on social media platforms. These communications are aimed at driving industry engagement and maximizing the value that you receive from Ochre Media WebGroup’s services, including information about industry developments, survey requests, newsletters, and events we think may be of interest to you. We also communicate with you about new product offerings, promotions and contests. You can control whether you receive these communications as described below under "Opt-out of communications."

To protect our legitimate business interests and legal rights: Where required by law or where we believe it is necessary to protect our legal rights, interests and the interests of others, we use information about you in connection with legal claims, compliance, regulatory, and audit functions, and disclosures in connection with the acquisition, merger, sale, or management of a business.

With your consent: We use information about you where you have given Ochre Media WebGroup consent to do so for a specific purpose not listed above. For example, we may publish testimonials or featured stories to promote our services, with your express permission.

Legal basis for processing (for EU citizens):

If you are a citizen of the European Union (EU), we collect and process information about you only where we have legal bases for doing so under applicable EU laws. The legal bases depend on our services you use and how you use them. This means we collect and use your information only where:

If you have consented to our use of information about you for a specific purpose, you have the right to change your mind at any time, but this will not affect any processing that has already taken place. Where we are using your information because we or a third party (e.g. a vendor or industry partner) have a legitimate interest to do so, you have the right to object to that use though, in some cases, this may result in you no longer using Ochre Media WebGroup’s services.

Validity of Consent: Where you have specifically opted in to our websites, newsletters, subscription publications, sponsored content, webinars, or otherwise have directly provided your consent for Ochre Media WebGroup to use and store your data, your consent has a validity for the duration of your membership, or a period of three years for non-members, unless expressly revoked by you as described in the “Request that we stop using your information” section below, provided the data holder resides in a geographic area that is governed by an applicable data privacy or protection law. Your consent is time-stamped when it is provided and the validity period is measured based on that date. After the three-year period has passed, Ochre Media WebGroup will seek your consent again the next time you visit our websites or view our sponsored content, again, provided the data holder resides in a geographic area that is governed by an applicable data privacy or protection law.

How we store and secure information we collect

Information storage and security

While we implement safeguards designed to protect your information, no security system is impenetrable and due to the inherent nature of the Internet, we cannot guarantee that data, during transmission through the Internet or while stored on our systems or otherwise in our care, is 100% safe from intrusion by others. Ochre Media WebGroup will make its best efforts in good faith to ensure that systems and databases under its control are appropriately secured, and that service providers and vendors utilized conform with leading cybersecurity practices.

How long we keep information

How long we keep information we collect about you depends on the type of information, as described in further detail below. After such time, we will either delete or anonymize your information or, if this is not possible (for example, because the information has been stored in backup archives), then we will securely store your information and isolate it from any further use until deletion is possible.

Member information: We retain your member information for as long as your membership is active with Ochre Media WebGroup and a period of five years. We also retain some of your information as necessary to comply with our legal obligations, to resolve disputes, to enforce our agreements, to support business operations, and to continue to develop and improve our services. Where we retain information for business operations, we take steps to eliminate information that directly identifies you, and we only use the information to uncover collective insights about the use of our services, not to specifically analyze personal characteristics about you.

Marketing information: If you have elected to receive communications from Ochre Media WebGroup, we retain information about your communication preferences in perpetuity in order to properly honor all unsubscribe requests we receive. We retain information derived from cookies and other tracking technologies for a reasonable period of time from the date such information was created.

How to access and control your information

You have certain choices available to you when it comes to your information. Below is a summary of those choices, how to exercise them and any limitations.

You’re Choices:

You have the right to request a copy of your information, to object to our use of your information (including for marketing/communication purposes), to request the deletion or restriction of your information, or to request your information in a structured, electronic format. Below, we describe the tools and processes for making these requests. You can exercise some of the choices by logging into our web-based personal workspace and using settings available within your account. For all other requests, you may contact Ochre Media WebGroup as provided in the Contact Us section below to request assistance.

Access and update your information: Our services provide you the ability to access and update certain information about you, such as within the member portal of the Ochre Media website or through a partner website. For example, you can access your profile information from your account and update your information.

Deactivate your account: If you no longer wish to use our services, please contact Ochre MediaWebGroup as provided in the Contact Us section below to request assistance. Please be aware that deactivating your account does not delete your information; your information remains visible to Ochre Media staff based on your past participation within our services.

Delete your information: Our websites provide you the ability to delete certain information about yourself. For example, you can remove certain personal information from the member portal of the Ochre Media WebGroup. Please note, however, that we may need to retain certain information for record keeping purposes, to complete transactions or to comply with our legal obligations.

Request that we stop using your information: In some cases, you may ask Ochre Media WebGroup to stop accessing, storing, using and otherwise processing your information where you believe we don't have the appropriate rights to do so. For example, if you believe you were opted into marketing/communications without your permission or you are no longer an active user of Ochre Media WebGroup services, you can request that we delete your account as provided in this policy. Where you gave Ochre Media WebGroup consent to use your information for a limited purpose, you can contact Ochre Media to withdraw that consent, but this will not affect any processing that has already taken place at the time. You can also opt-out of our use of your information for communications purposes by contacting us, as provided below. When you make such requests, we may need time to investigate and facilitate your request. If there is delay or dispute as to whether we have the right to continue using your information, we will restrict any further use of your information until the request is resolved. If you object to information about you being shared with a third-party, please contact Ochre Media WebGroup as provided in the Contact Us section below to request assistance…

Opt out of communications: You may opt out of receiving communications from Ochre Media WebGroup by using the unsubscribe link within each email, updating your email preferences within your communication preferences center, or by contacting Ochre Media WebGroup as provided below to have your contact information removed from our email list or

Cookie and Web Beacon Policy:

Ochre Media WebGroupand our third-party partners, such as our advertising and analytics partners, use various technologies to collect information, such as cookies and web beacons

What types of technologies do we use?

We use cookies, email trackers to improve and customize our services and your experience; to understand usage of our services and the interests of our audience; to determine whether an e-mail or other form of communication has been opened and acted upon; and to present you with advertising relevant to your interests.

How do we use them?

How can you opt-out?

To opt-out of our use of cookies, you can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie from websites you visit. If you do not accept cookies, however, you may not be able to derive value from all aspects of our services. Ochre Media WebGroup and some of our third-party partners also collect information using tracking pixels.

Many browsers include their own management tools for removing HTML5 local storage objects. You may be able to opt out of receiving personalized advertisements as described under “Contact Us".

Send "Do Not Track" Signals: Some browsers have incorporated "Do Not Track" (DNT) features that can send a signal to the websites you visit indicating you do not wish to be tracked. Because there is not yet a common understanding of how to interpret the DNT signal, our services do not currently respond to browser DNT signals.

Data portability: Data portability is the ability to obtain some of your information in a format you can move from one service provider to another (for instance, when you transfer your mobile phone number to another carrier). Depending on the context, this applies to some of your information, but not to all of your information. Should you request it, we will provide you with an electronic file of your basic personally identifiable information that we have stored in our systems, such as name, contact information, and employment relationships.

How we transfer information we collect internationally

International transfers of information we collect

We collect information globally and primarily store that information in-house. If we do transfer, process and store your information outside of your country of residence, we do so to wherever Ochre Media WebGroup or our third-party service providers operate for the purpose of providing you Ochre Media WebGroup services. Whenever we transfer your information, we take steps to protect it.

International transfers to third parties: Some of the third parties described in this privacy policy, which provide services to Ochre Media WebGroup under contract, are based in other countries that may not have equivalent privacy and data protection laws to the country in which you reside. When we share information of customers in the European Economic Area or Switzerland, we make use of the appropriate legal/technical mechanisms to safeguard the transfer.

Other important privacy information

Our policy towards minors

Our Offerings are not directed to individuals under the age of 14. We do not knowingly collect personal information from minors under age 14. If we become aware that a minor under the age of 14 has provided Ochre Media WebGroup with personal information, we will take steps to delete such information. If you become aware that a minor has provided Ochre Media WebGroup with personal information, please contact

Changes to our Privacy Policy

Ochre Media WebGroup may change or update this privacy policy periodically. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice by adding a notice on our services homepages, login screens, or by sending you an e-mail notification. We will also maintain an archive of prior versions of this policy which can be made available upon request. We encourage you to review this privacy policy whenever you use our services to stay informed about our information practices and the ways you can help protect your privacy.

If you disagree with any changes to this privacy policy, you will need to halt your usage of Ochre Media WebGroup services and deactivate all account(s) with us.

Contact Us

Your information is controlled by Ochre Media WebGroup. If you have questions or concerns about how your information is handled, please direct your inquiry to Ochre Media WebGroup at:

Ochre Media Pvt Ltd