Ochre Media has a full-stack service to see you through a successful product launch. Product launches especially in the B2B space is are very tricky. Unlike B2C the buying cycles in B2B are slow and the same is reflected in its process or product innovations streams too. The slowness being a major attribute adoption new technology or product could be challenging. A thorough research-based B2B product launch program becomes even more important.
With the Ochre Media team, the companies could rest assured that a thorough data-driven approach would be employed to design the B2B product launch campaigns. Whether the product launch programs be fired on the web media or print or a mix of both is also decided based on the targeted market segment, prospects patterns, geo-locations, and competitive intelligence.