One of the cornerstone marketing techniques in the B2B paradigm – Email marketing is simply sending business emails to the professionals across the industry of choice. B2B email marketing has proven to work and deliver across all the stages of the marketing cycle viz: Awareness, Consideration, Conversion, and Engagement. It also has a positive impact on improving and retention of brand equity.
B2B email marketing is one of the most important channels in the B2B marketing process – 40% of B2B marketers say email marketing is critical for their success. And yet B2B email marketing seems more challenging than email marketing for B2C – it takes more than sending newsletters with pretty photos of your products and discounts to be successful at B2B email marketing.
