Webinars or web-based seminars are presentations transmitted over the web, and include an interaction of various types between the audience and the presenter.
Because of their emphasis on educating rather than hard-selling, webinars have become a popular and effective means of marketing, particularly in the business-to-business arena.
At Ochre Media we have handled hundreds of webinars from hosting to registrations to on-demand promotions. Beating the contemporaries who revolve around 30% attendees in the B2B arena, promotions at Ochre-Media (OCM) are designed across some innovative marketing methodologies resulting in a whopping 65%+ attendee every time. Without fail.
Webinars are a classic "narrowcasting" tactic, i.e., specialized content targeting a defined set of profiles in the B2B marketing ecosystem. However, some marketers try to offer something for everyone in webinars thus decreasing the relevancy and impact.