Client: Global Healthcare Solutions Provider
Industry: B2B Healthcare Solutions, Drug Research and Development.
Solution: Branding and MQLs for their multiple products.
Our client is an American provisioner of scientific instrumentation, reagents and consumables, and software services. Their global team of more than 90,000 peopledeliver an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through industry-leading brands and standards.
Our client associated with us to host their main product pages on our portals. The intention was to get relevant referral traffic to their website and generate qualified MQLs for their line of products. They wanted results similar to an earlier project we did for one of the major Pharma client. They had a mature line of products and have good presence in some of the APAC countries. They were looking to enhance their market share in the European countries and also enter newer markets in Europe.
The MQLs that they are looking for should specifically be qualified with queries that the prospects have to answer and they should be from the European countries where they had weak presence.
“We revamped the overall theme of their presentation to suit the taste of traffic. Additionally, we also carried our aggressive email marketing, social media promotions for their pages to get enhancement in the traffic and MQLs.“
“We also carried out display advertising programs in association with our high yielding channel partners in Europe. The touch point (lead form) for their product was specifically designed as per their qualifying questions.“
We initiated the program with design and development of a more conversion rate optimized theme (CRO). The forms were appended with their qualifying questions. Responses from the prospects would decide the future course of marketing activity.
Our first step was to run email marketing and display advertising in parallel for the product pages and see the behavior of the traffic with daily analytics.
Based on the results and subsequent A/B testing we arrived at the best page design along with our internally developed lead scoring system. The client reported a rise in referral traffic by 62% and targeted leads by 48% during the 3 months tenure of the project.
A very active/engaged list of contacts into the client’s sales funnel.
MQLs that showed genuine interest in the product.
