Client: Fortune 500 Technology Company
Industry: B2B Healthcare, B2B Hospital Devices & Management.
Solution: Niche Targeted Webinar introducing the Patient Care Wearables and Mobility Systems along with other out-reach programs.
Our client is a leader in patient identity, mobile healthcare, and real-time locating and tracking. Offering a full suite of technologies designed for healthcare, including wristband and label printers, scanners, mobile computers, and software that provides visibility and creates efficiencies throughout the care environment Established in 1969, they have 128+ offices in 54 countries around the globe.
Our client being a leader in patient mobility, identification and wearables was looking to make a re-entry into the Singapore market. They wanted to see a very finely targeted audience engaged in the first cycle of their product launch. They wanted to targetall the private & public funded hospitals/healthcare units those who have minimum operational infrastructure. Which would qualify them as a prospect for our client’s products. The real challenge was to devise out a method to reach out to most relevant contacts in the IT, Healthcare connectivity departments and make them engaged with the new class technology/products that our client has to offer. They had a disruptive model of product innovation. The client wanted to equip the industry contacts with in-depth product knowhow, technology involved and market gap analysis wrt their new class of product line.
Additionally, they were very particular on the geographies that they wish to push the product first. They wanted a massive out-reach program targeting on Singapore.
“Identified healthcare/hospital units in Singapore, developed knowledge sharing modules like webinars, white papers, surveys etc.relevant content and engagement points that wouldhelp the audience to make informed decisions. We coupled it with sharp out-reach campaigns fordecision makers in the IT, and Hospital Healthcare departments.“
We promoted the programs with Geo-targeted banners which were strategically placed for maximum yield.The exclusive feature was the webinar with online surveys – not only did we tried to introduce the product/class of technology to the prospects, we up their engagement too.
A very active/engaged list of contacts into the client’s sales funnel.
MQLs that showed genuine interest in the product but were not actively part of the webinar and surveys.
The sales funnel leads were unlike other MQLs, they had good understanding of the product features and were willing to learn to more wrt its mapping with their current business process. This ultimately assisted in shorter sales cycle.
