We offer a value base service of having a micro-website linkage to our industry specific portal, where we provide you with an exclusive linkage to your company micro-page which will carry the complete profile of your company, your product offerings and the other basic information. This can work to you as a call-for -action page to understand your customer base, analytics of your company's online promotions, and the lead generation for your business development.
Needless to say, the great advantage of this micro website is that you shall be hassle free to work on technological front whenever any changes to the information depicted on the site is to be modified. Our support team will work on all such changes, once you keep our relationship manager updated with your requirements.
One can deliver your standalone e-mail marketing message in HTML or plain text format. You can target your mailing to a specific industry sector, with opted-in recipients. Receiving pertinent, industry-related offers via e-mail is a valuable resource.
Email marketing is an effective resource for marketing our brand, however it has to be done with a very strategic approach ensuring that the nitty-gritty of it is in such a way that it takes the interest of the reader, Our email campaign system also facilitate our customers in understanding how many from the target campaign, opened an email, how many people clicked a link in an email, which specific link within the email was clicked, or reported to spam, or fishing. The integrated system shall leverage our customers with wide scope of resourceful email campaign.
Email marketing helps Communicate instantly, within seconds your message is delivered to the subscribers. It helps to create dynamic visual content, wherein Hyperlinks within the email are given that lead to specific web pages creating a uniquely dynamic user experience. Using email marketing you can send a series of messages to your email subscribers, on a repetitive basis educating them about your products and services, and any special offers which you offer from time-time.
This service from us shall entail to well devise your marketing message to key decision-makers in your target market segment; we will send your email to a targeted segment of our email subscriber list, giving you the opportunity to exclusively reach the people, who really matter to your business.
All the compliances pertaining to privacy policies and other regulatory concerns will be duly considered and the campaign will be considered effectively with ease.
With trade shows and exhibitions events' being the walk of business, across the world, event marketing can turn to be a very resourceful medium to gain business. We keep a complete updated list of all the major business and network events around the world, along with all the relevant contact information. We participate in events and exhibitions and also promote these events and exhibitions through our website. This participation makes us more visible and repute which in turn benefits our clients in the vivid industrial sectors. Moreover, increasing our participation means increasing our database which will again be fruitful for our clients.
With so many organizations springing up covering specific areas of industrial sectors, it's hard to know which association is the correct one for the job. We maintain and update a huge list of all the major associations around the world, making it an easy task as opposed to a long chore to find the information you require.
Social media marketing is one of the revolutionary marketing tools which is an outcome of internet revolution. It's one of the most cost effective marketing tools, and the other advantage of social media marketing is that it is relatively inexpensive platform for organizations to implement marketing campaigns. Social networking websites allow individuals to communicate on a interactive platform and establish network connect. When companies join the social channels, consumers can interact with them.
At Ochre Media, we leverage our expertise to support our customers in using the social media tools like face book, twitter, Hi-5, and professional network platform of Linked In, to promote their product and service offerings to their customers. We support our customers in gaining more networks in the social media sites, which intern can become a business promotion medium.
Lead generation is a win-win for both the buyer and seller. We support the lead generation system, with an integrated approach we follow in our module, potential buyer can identify the supplier who can provide him the right need and also our system provides scope for the supplier to promote and work on the prospective leads to his business. Sales conversions have been significantly high in this system of approach, in consideration to the traditional sales cycle.
Your advertisement link in our portal will be creatively designed having attractive content and images. Incorporating the search engine optimizing standards and ensuring proper Meta tags, keywords within the content, Image optimization is the first and foremost step to be taken towards optimizing a website and we deliver a high quality SEO service to your website, to get it on top the search lists.
To get high rank position with the search engines and more traffic to your ad, it is essential to work out a focused link building strategy to establish link popularity on the web. Higher the quality of incoming links better your search engine rankings and internet visibility.
We offer the following SEO services for you in order to get it optimized and for better ranking on search engines:
Keyword research is one of the most important, valuable, and high return activity in digital media marketing. Through our expertise in digital marketing can certainly extend support in identifying the right keyword demand, which terms and phrases to target with SEO, but also learn more about your customers through web analytics. The resourcefulness of this analytics cannot be ignored if we intend to predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively seeking.
Taking in to consideration, the choice of our customers, and the scope for mileage, we create a customized solution of promotion package, which shall be combination or an exclusive of offline and online platforms.
Offline promotions like, brand promotion in events and exhibitions, social campaigns, event campaigns etc, and online promotions through, email marketing, banner advertising, articles, promotions, e-newsletters etc are few strategic approaches which we effectively use to increase the business leads for our customers.
With literally billions of dollars worth of business out there tied up in complex private and government projects, it's nice to see that someone has simplified the process. Every month we import all the relevant projects from across the industry and display them completely free of charge on our platforms. Anyone can access this data and in many cases we have had some pretty big orders come through for our customers.
Sponsorship is the best means to deliver increased awareness, brand building and propensity to purchase. Sponsorship of e-Newsletters can be a powerful way to tap into a new customer segments and aligning your brand to relevant and complimentary topics or propositions. It helps increase exposure in a receptive environment (your customers' inbox) and can subtly promote your brand whilst gaining goodwill through association.
They say a picture is worth a thousand words, and with image uploads with each account, you can be assured that we can upload images as you provide. We figure out the right captions, the right URL and make sure that your products are visual merchandised precisely as you would want them, portrayed in best possible manner, to support in the business development.
Ochre-Media has tie-up with media agencies like PR Newswire, GlobeNewswire, Business Wire to provides us with press releases and all the latest news, while GlobalData,MP Advisors provide with the industry reports and the data related with the industry. Our clients can easily avail all the industry specific information they need from our websites.
News updates pertinent to the industrial sectors we are engaged with are depicted on the news section of industry specific portals which we operate. Our news brings in a great deal of traffic over all our platforms and, where appropriate, we direct some of that traffic back to our customers profiles providing a relevant service pertinent to that story.
Ochre-Media's two magazines, Asian Hospital & Healthcare MANAGEMENT and PHARMA FOCUS ASIA are also available in E-magazine form on our website. You can get all the latest information from hospitals and Pharma industry on a click. In the near future we are extending our e-magazine services to many other industrial sectors too.
If a picture is worth a thousand words then a video must be priceless. A research study indicates that, internet customers are more glued to video representation of the product offerings rather than going through huge content describing the product or service offerings from a brand. We offer complete video hosting and viewing services within our platforms, This will leverage a wide scope of marketing if you want to really get your product or service out there, this is the way to do it. Video uploads are included with all accounts as standard option with our packages.
Banner Advertising is seen as one of the most economic means of internet advertising which brings in considerable mileage to the brand marketed. If properly leverage this mode of advertising can provide good brand awareness to the customers.
We provide banner advertising services, where we strategically position your brand advertisings, in our industry portals to create more brand awareness. Complying with the Interactive Advertising Bureau (IAB) standard sizes, the banner gives you the right space to showcase your company's products and service offerings. A prominent and well thought out positioning across the website including search results, directory listings, profiles and articles are handled to create more value proposition to your investment.
One of the major benefits of banner advertising is its targeted audiences. Reaching out to more potential customers, attracting new customers and spreading awareness about the brand among a wider target group are possible through banner advertising campaigns.
Curious to learn about the latest in their industry, thousands of Internet users, have subscribed to our e-newsletters and look forward for our informative edition which we publish periodically. Upon our association, we shall give you a wide spread coverage in our e-newsletters which can give an incredible mileage to your business.
In communication, what and how we express holds the key to the other understands of us. It's equally important to very effectively communicate about our products and services, as is about the quality of products and services we offer. There are hundreds and thousands of competitors in the market who might be having the similar products, what stands for turnaround is the way we inform our customers.
We at Ochre-Media make sure that the content written for your brand and product promotion is unique and helps you in getting prospective clients. Ochre provides content marketing through Profile writing, articles, Interviews, expert talk advertorials, product showcase, press release and product announcement. All these tools of content marketing are efficiently utilized to offer best services to clients and to make their product unique.
Having a relevant articles for the readers to know more about our product or service offerings are very essential factors of digital marketing. With the kind of industry trends to set optimized websites for search engines purpose, holding a resourceful article in the blogs and the sites, shall reward a good outcome to promote your product effectively. We ensure to publish every article on our home page to really drive traffic to your profile page. Many articles that are published across our network are picked up by the larger news sites and re-reported on, increasing your exposure. Again, this is a standard feature with all packages.
On occasion we do get requests from interested parties that we really just can't answer - often these questions lead to new business for our customers. If you're an expert in your field, we offer the opportunity to join our panel in the industry portal as an expert member and answer questions from potential buyers and users. For few of our customers, this channel has turned out to be profitable source of getting new business leads.
We publish interviews with industry experts time to time, giving up to date information about the industry trends, developments across the industry vertical to the stake holders of the industry.
Ochre-Media has two magazines Asian Hospitals and Healthcare Management and Pharma Focus Asia. Both Asian Hospital & Healthcare MANAGEMENT and PHARMA FOCUS ASIA is bi-annual magazine providing latest information pertaining to the global health care industry.
Asian Hospital & Healthcare Management is a bi-annual magazine from Ochre Media Pvt. Ltd. Asian Hospital & Healthcare Management covers important issues and trends shaping the future of the Healthcare industry across the globe. It is the leading Healthcare title in print as well as digital versions serving the information needs of key executives from the world’s leading Healthcare companies.
Pharma Focus Asia is a bi-annual magazine from Ochre Media Pvt. Ltd. Pharma Focus Asia covers important issues and trends shaping the future of the Pharma industry across Asia and rest of the world. It is the leading Pharma title in print as well as digital versions serving the information needs of key executives from the world’s leading pharmaceutical companies